Guides to fashion returns

What returns cost, who charges for them, and what the evidence says. Written for people who run Shopify fashion and footwear brands. We name our sources, and say when they are weak.

Return fees or free returns: which makes more money?

Who charges what, what two good studies found, and what UK law allows.

What do returns really cost you?

Put in your own figures and see what one point off your return rate is worth.

Fashion return rates: what is normal, and what the figures hide

The figures worth trusting, and why one store can honestly report 15% or 30%.

Why clothes get returned, and which reasons you can fix

Size and fit first by a distance. Who owns each reason, and when it can be fixed.

Return fraud, wardrobing and bracketing are three different problems

Only one of them is a crime. Treating them alike is the expensive mistake.

Returns portals for Shopify: what each one is for

Shopify's own tools, then Loop, ReturnGO, Redo, Narvar and ZigZag, by a company that sells none of them.

Want this read against your store?

Send us your store address and we'll write you a short assessment of your returns policy and reviews, with one thing to test. It's free. We are also selecting three brands for a fee-free 60-day pilot.

Assess your returns